MICHAEL PHELPS: SHUT IT DOWN!

I, like many over the Olympics, was mesmerized by the quest for 8 that fish-man Michael Phelps undertook. I was all over him and he was my new boyfriend.

But as the new "new celebrity" business model demands, once the Games are over, you have to hit the media markets hard and make as deep an impression as possible for maximun earning and name recognition potential.

In the process, you ALWAYS leave yourself open to overexposure, and in my case, eventual disgust.

Probably a little harsh but enough already, Michael!!

Mr. Phelps taped the season premiere of Oprah Winfrey (along with 150 other US olympic medalists and his mom, Debbie Phelps).

Mr. Phelps will soon embarass himself mightily on the season premiere of SNL.

Michael Phelps's Corn & Frosted Flakes boxes will roll out next week.

Michael Phelps is and has been everywhere and now he must swim away.

Swim away, Michael Phelps, and see you in London.

2012.